Don’t let ‘rant’ sites hurt your business

Don’t let ‘rant’ sites hurt your business

A dissatisfied customer sounding off on a ‘rant’ site about how unhappy they are can have serious ramification when it comes to your company’s online reputation. It is sometimes possible for these negative reviews to end up on the first page of your search results if you’re not careful.

How to respond to negative feedback online

How to respond to negative feedback online

From restaurants to sports equipment vendors, no business is immune from negative feedback online. With more and more people spending hours on the Internet every day, customers are quick to voice their opinions about businesses. And their comments aren’t always positive.

Is a dislike button coming to Facebook?

Is a dislike button coming to Facebook?

You may have heard the recent news that a dislike button is coming to Facebook. And while you may imagine that now customers will have the ability to dislike your post or even potentially your business fan page, the truth of the matter is not so black and white.

Steps to get your ORM started

Steps to get your ORM started

Online Reputation Management (ORM) is something ever more companies are investing in. Even small and medium-sized businesses are getting in on the act. In today’s world, a company’s online reputation is more likely than ever to make or break them.

Why businesses need online reputation

Why businesses need online reputation

How often do you use your favorite search engine to check on a company’s products, services, and feedback before dealing with them? That’s exactly what most people do these days – they research a company and see what others have to say. The same thing applies to your business.

5 ways you could blow your online reputation

5 ways you could blow your online reputation

Nowadays, most business owners have a number of social media accounts. They use social media for various purposes, whether it’s to communicate with existing and potential customers, to showcase and announce their latest products, or to expand their online presence.

How to grow your social media fan base

How to grow your social media fan base

Still trying to crack the code to social media superstardom for your business? If you’re struggling to find strategies that work, then prepare to take notes. There are some integral tactics and principles that have the power to turn your social media efforts around.

Connecting with strangers on LinkedIn

Connecting with strangers on LinkedIn

From an early age, we’re all taught to be wary of strangers. Don’t talk to them, don’t smile at them and, whatever happens, do not accept candy from them! As we become adults, we know it’s okay to talk with strangers and meet new people. But as technology has evolved, there’s a new type of stranger lurking in the shadows who may still pose threats to even us grown-ups.