Blog

March 27th, 2015

AppleMacOS_Mar27_B_2Earlier in March, Apple unveiled its brand-new notebook to be added to the MacBook product line. This notebook was initially known as the Retina MacBook Air, but Apple has now decided to name it the New MacBook, in the hope of expanding its line of products. The New MacBook offers a range of features with increased performance and usability compared to its predecessors. Here’s an overview of what to expect from the New MacBook.

Design

You’ll be amazed how compact the New MacBook is. It is currently the thinnest notebook Apple has to offer, measuring only 13.1 millimeters in thickness. It is also very light, weighing only two pounds, or less than a kilogram. MacBook series usually come in silver, but the New MacBook is available in Space Gray and Gold hues, similar to the iPhone and iPad.

Display

The New MacBook sports a high-definition Retina display, with a resolution of 2304x1440 pixels. The 12-inch display screen is wide and roomy enough to engage with web browsing, applications and programs efficiently.

Keyboard and Trackpad

Apple has always incorporated some of the best keyboard and trackpad technologies in its MacBook machines. A big keyboard change sees the traditional scissor mechanism replaced with a butterfly mechanism, offering users a better typing experience. The butterfly mechanism is wider and is made from a stiffer material, meaning that it’s more stable, responsive, and takes up less vertical space.

In addition to keyboard improvements, Apple has also made changes to its trackpad. The new Force Touch Trackpad is pressure sensitive, and can tell the difference between a tap and a click. You can take advantage of the Force Touch and find new ways to interact with the MacBook, such as activating certain applications by putting more pressure on the trackpad.

Silent operation

The New MacBook doesn’t need a built-in fan to cool itself down. With the assistance of Intel’s Core M chip, the New MacBook generates less heat, and disperses sidewards the heat that it does create. It will remain cool and virtually silent, even when you open multiple programs.

Battery life

Apple has made major improvements in the New MacBook’s battery capacity, despite its thinner and lighter design. The newly-designed battery extends the New MacBook’s life further, allowing up to nine hours of web browsing, or ten hours of watching videos.

Price and release date

The New MacBook will retail between $1500 and $2000, depending on specifications. Apple will begin selling the New MacBook on April 10 through its online store.

To learn more about how your business can benefit from using Mac devices, give us a call today.

Published with permission from TechAdvisory.org. Source.

Topic Apple Mac OS
March 24th, 2015

164 BizV_BHave you started to wonder if your break/fix contractor is fixing your IT problems to the best of his abilities? Does he seem to be showing up to your office more and more, repairing the same problem time and again? If so, it may be time to consider another option: Managed Services. This alternative could be just the IT solution your business needs, and can even prevent your worst IT nightmare from coming true.

The ultimate break/fix nightmare

Your business is running smoothly. Profits and staff productivity have been up, and you haven’t had a single IT expense in months. Times are good. You kick back in your leather chair and break out that Cuban cigar you’ve been saving for just such an occasion.

But then the BIG ONE hits. Your servers crash. No, not just one - all of them! Your business comes to a grinding halt. None of your staff can work. You call your go-to break/fix IT provider, but he’s overloaded with work and can’t make it out to your offices till next week. Next week?! In a panic, you call the first IT contractor you find on Google. Thankfully he’s available. But since you need this work done immediately, he charges an unbelievable fee for a last minute fix. You have no other choice, you hire the contractor. You’re left hoping he fixes everything properly and none of your crucial data is lost in the process.

This is the precarious nature of break/fix IT services. And while this is a worst case scenario, situations like this can and have happened. So let’s look at the reasons why it pays to to hire a Managed Services Provider (MSP) instead.

MSPs prevent problems. Break/fix profit from them.

Think about the relationship dynamics of Managed Services compared to break/fix. If you’re a business owner who currently use a break/fix contractor, when your IT goes down your contractor gains profit. Your problem equals his reward.

How motivated do you think he is to do an effective job of fixing your issue? If that problem pops up again later, it equals more reward for him. Now that’s not to say all break/fix contractors aren’t fixing your IT to the best of their abilities. But think about the basic mindframe of a break/fix contractor: problem=profit.

The MSP system works differently. You pay a set fee every month to your IT provider. So the reward for the MSP comes every month. If something goes wrong during that month, you don’t pay anymore. Yet it costs the MSP more money, and therefore affects their profit margin. Because of this, the MSP is rewarded for taking preventative measures to ensure your IT is working as effectively as possible, always.

That’s not to say problems won’t happen with an MSP. But when they do, they’ll end up costing the MSP provider, and they certainly don’t want that. So for an MSP, the basic mindframe is: healthy IT=profit.

MSPs extinguish budget surprises

Everyone likes surprises, except when it comes to losing money. And when you have a break/fix IT service provider, big surprises can and do happen - and not the good ones, either.

An MSP is working to prevent problems from happening in the first place. You pay a monthly flat fee, so you always know what you’re paying. You can plan and predict your budget accordingly.

With break/fix, it’s true that some months you won’t have any IT expenses from your contractor, which is great. But other months, you could have bills that are astronomical. So you never know just what you’ll be paying for your IT budget in any given month. And if you don’t have that money set aside, then what?

MSPs might just make you happier

Yes, as silly and simple as it sounds, with an MSP you’ll probably be happier. The main reason is you won’t have to deal with the frustration of unexpected IT problems eating away at your budget and the downtime that comes with it. Your IT will run more smoothly (which will create a foundation for your business to do the same) and your budget will be predictable.

Even better, you’re more likely to have a fruitful relationship with your MSP provider since you both have the same goal: effective smooth running IT for your business. What business owner doesn’t like the sound of that?

Want to learn more about Managed Services? Contact us today to learn more about this effective alternative.

Published with permission from TechAdvisory.org. Source.

March 23rd, 2015

gloStream_Mar23_A_2Electronic medical records, or EMR, are making their way into doctors’ offices and healthcare institutions all over the country. Because of their benefits in enhancing medical practice, EMRs are the perfect tools for busy practices. And in the field of EMR, the market leader is gloStream. This sophisticated software can take the quality of medical services to greater heights. So let's take a look at some of the ways that gloEMR can support your healthcare business.

User-friendly dashboard

gloEMR’s dashboard is very simple to understand and use. With a single click from the dashboard, you instantly have an overview of a patient’s information and medical records. Also, the taskbar menus are very straightforward and self-explanatory, so you won’t have a hard time navigating through to find what you’re looking for. What’s more, gloEMR embeds Microsoft Word into its dashboard and text editor, meaning that staff and doctors can add or modify patients’ records easily.

Highly customizable

Healthcare professionals come from different backgrounds and specialities. gloEMR integrates predefined templates with drag and drop functions that are suitable for any medical practice, and which are flexible based on your needs. Each template contains procedures suited to different specialist needs. You can record medical data more efficiently, regardless of the nature of your practice, from a basic medical prescription to complex cardiology records.

Voice recognition

Doctor’s prescriptions are famously difficult to read. gloEMR incorporates cutting-edge voice recognition technology to convert doctors’ comments into accurate text. This helps to speed up the documentation process and ensures patient safety by eliminating potential complications from poor handwriting, which can easily be misunderstood or misinterpreted. The converted text can be stored as an electronic file ready for transfer, or printed out for future reference, all with a single voice command.

Document management system

For healthcare institutions, storing patients’ medical information on paper files is a drawback in terms of accessibility and security. With potentially hundreds or even thousands of patients across a practice, finding medical records can be a time consuming, manual process. gloEMR’s document management system allows for speedy access to patients’ medical data for doctors and staff.

Personalized reports

Gone are the days when doctors had to spend time writing lengthy reports for their patients. With a single click, gloEMR saves time by generating medical reports that show deep analysis of the treatment outcomes in a matter of minutes. gloEMR’s reports also recommend additional products and services to patients depending on their treatment, so doctors can generate extra revenue while giving the best possible level of care.

Healthcare organizations need to implement EMR so that patients can get the best service. If you’re looking to adopt EMR into your healthcare business, contact us today and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic gloStream
March 23rd, 2015

BusinessContinuity_Mar23_BBusinesses can face disasters at the most unexpected times, whether that’s a flash flood that takes down your servers or a sudden power outage during a thunderstorm. And when these events do happen, you as a business owner must have a business continuity plan (BCP) in place, to ensure that your company doesn’t go out of business for good. But for most people who are new to business continuity, words and terms used by BCP experts may sound like a different language. Here are some popular business continuity terms that are often tossed around.

Battle box - a tool box where necessary equipment and vital information are stored. These objects and pieces of information should be useful in a disaster. Typical items include a first aid kit, laptop, protective equipment, and communication devices.

Business impact analysis (BIA) - a process to evaluate the impact that a disaster may have on a business. The BIA shows what a business stands to lose if some parts of its functions are missing. It allows you to see the general picture of your business processes and determine which ones are the most important.

Call tree - a comprehensive list of employee contacts and their telephone numbers. Call trees are used to notify out-of-office employees about a disaster. Companies can use a software program to contact people on the call tree by sending automated emails and text messages. In order for a call tree to work, employees should provide alternative contact options and their information must be up to date.

Data mirroring - a duplication of data from its source to another physical storage solution or the cloud. Data mirroring ensures that crucial information is safe, and companies can use the copied data as backup during a disaster.

Exercise - a series of activities designed to test a company’s business continuity plan. When an exercise is carried out, there will be an evaluation to decide whether a BCP is meeting standards or not. An exercise can identify gaps in, and the drawbacks of, a BCP and is therefore used as a tool to revise and improve a business continuity plan.

Hot site - an alternate location equipped with computers, communication tools and infrastructures to help a business recover information systems affected by the disaster.

Plan maintenance - a process of maintaining a company’s business continuity plan so that it is in working order and up to date. Plan maintenance includes scheduled reviews and updates.

Recovery time objective (RTO) - a period of time in which companies must recover their systems and functions after a disaster. This is the target time for a business to ideally resume its delivery of products and services at an acceptable level. RTO may be specified in business time (e.g. one business day) or elapsed time (e.g. elapsed 24 hours).

Business continuity plans can be a hassle to design and implement without proper understanding of their requirements. If you want to learn how you can protect your business from disasters, give us a call today.

Published with permission from TechAdvisory.org. Source.

March 20th, 2015

iPad_Mar20_BFor a long time in the mobile world, it seemed like the only way was smaller. Phones became more miniscule with each and every version released - yet the truth is that reduced size comes at the cost of functionality. Then along came the smartphone, which increased size back to sensible levels but brought with it swathes of apps and other new uses - suddenly a phone was more than just a phone. Now we’re in the age of the tablet and, while things may seem to have been once again erring towards the miniature of late, here’s why you might want to stick with your full-sized iPad for the time being. Better still, opt for a new iPad Air 2.

It’s big enough to share

Whether in meetings or on the go, the full sized iPad screen is better suited to showing documents, images and web sites to others. The iPad Mini may be more easily portable, but its screen size is comparable to that of the iPhone 6, and a phone just isn’t the best platform for displaying information to a group. The screen size on models like the iPad Air makes this much easier and more effective.

It takes great photos

For some time, the iPad camera seemed inferior to that of the iPhone. But the iPad Air 2 changes all that - the 9 Megapixel camera makes it perfect for photo needs in the office. We’re thinking instant capturing of whiteboard scribbles at the end of a brainstorming session, quickly and efficiently scanning documents, and maybe just the odd workplace selfie. It’s suddenly comparable to the camera power of the iPhone and superior to that of the iPad Mini. Combine that with the bigger screen, and the business productivity advantages of the full-sized iPad Air 2 are plain to see.

It’s a productivity machine

Again it comes partly down to the full-sized screen, but a more generously proportioned iPad - whether that’s the new iPad Air 2 or an older model - is simply better for getting the job done. While the iPad Mini boasts the same resolution as the iPad Air 2, the latter’s extra screen area gives you more space to work with. The Mini offers the same amount of limited room for maneuver as the latest iPhone model, which is fine when you’re on the move and want to complete a quick task on the fly, but less so when you need to get serious work done. The larger screen allows you to drag and drop information, move things around and switch between multiple applications at ease.

Getting the highest levels of productivity out of your technology is all about selecting the gear that works best for you. Want to learn how to best deploy iPads and other Apple devices in your business? Give us a call.

Published with permission from TechAdvisory.org. Source.

Topic iPad
March 19th, 2015

Virt 164_BYou’ve heard of Cloud Computing and Virtualization, but you’re not sure which is best for your business. In fact you’re not even sure what the difference is between the two. If either of these thoughts have crossed your mind, then it’s time to get educated and learn how these modern technologies can boost your business. And more importantly, learn which one is better suited to your organization’s immediate future.

The difference between Cloud Computing and Virtualization

To understand which technology you need, you first need to understand the role of that technology in your business.

Virtualization is basically using virtual hardware or software stored off-site, instead of the actual physical asset being in your office. A common asset many organizations choose to virtualize is a server. So if you’re thinking about buying a new server, you may want to consider investing in a virtual one instead. The advantage of this is that you’ll free up office space and save money on the upfront expense of an in-house server as well as its maintenance costs.

Cloud Computing, on the other hand, is not about individual assets, but instead is an operational model. Your business will run through the Cloud, where employees can create documents, interact with each other and customers, and even store files and data. The main advantage of the Cloud is that it increases operational efficiency and boosts organizational productivity.

Arguments for virtualizing

If you’re considering either the Cloud or Virtualization and have done neither, it makes sense to think about Virtualization first. With both Virtualization and the Cloud, you’re essentially changing the architecture of your business - from physical to virtual. Virtualization, however, is a small change, while Cloud Computing is a more dramatic one. If you opt for going all in with the Cloud right away, it may be a bit mind jarring for some of your staff as they get used to the new technology. And this could slow down their productivity. Virtualizing a few technology assets, instead of your entire workflow system, is an easier way to get a grasp of working with virtual technology for the first time.

A more fundamental reason to choose Virtualization is that you’re just looking to create more office space. In this case Virtualization is a no-brainer.

Arguments for the Cloud

If your organization gets to the point of needing to add virtualized machines or servers quickly, the Cloud can automate this process. However, your IT department must be ready and willing to hand this process over to your end users.

Also, if your organization has been using virtualized machines for some time or is simply ready to overhaul its workflow and operational process altogether, then the Cloud is likely a better fit for your business.

Which is the best choice for your business?

What it comes down to is operational efficiency (Cloud Computing) or saving money and space on individual assets (Virtualization). What’s more important to you?

And do you have a progressive organization and staff that are ready to adapt to using virtual technologies? If not, then Virtualization may be the initial step you need to start changing your organization’s infrastructure to compete in the modern business world.

Want to learn more about Virtualization and Cloud Computing? Contact us today.

Published with permission from TechAdvisory.org. Source.

March 18th, 2015

Security_Mar18_BWith the threat of sophisticated intrusion on the rise, there has never been a more important time to be vigilant about IT security. Whether it’s selecting a difficult-to-guess password and then changing it frequently, or remembering to properly log out of social networking sites when using a shared computer, there are plenty of simple steps we can all take to better protect ourselves online. Nowhere is this more vital than when using online banking systems or mobile payment portals. If you’re a user of peer-to-peer payment provider Venmo, you’ll be pleased to hear the service just gave you the benefit of extra security protection.

The Venmo platform is known for its convenience and ease of use, and is commonly used to split the cost of drinks, dinner, taxis and the like. The app is now adding a raft of new security-focused features, in response to criticism of its record for ensuring the security of its customers and their financial transactions.

Back in February, a Venmo user discovered his account had been hacked and used to withdraw almost $3,000 from his credit card. The intruder had also thought to change the email address associated with the Venmo account and to disable notifications of payments, but Venmo did not tell the genuine user about the changes that had been made. Venmo was decried for letting basic lapses in security exist in its trendsetting platform.

Now the service is doing what it can to pick up the pieces and up the ante on the security front. The most obvious change is to incorporate automatic email notifications when changes are made to the basic personal details associated with a Venmo account - a feature which many believe should have been built in from the word go. But the app will also add multi-factor authentication, another name for the two-step verification that can be enabled within Google Apps and other services. This feature makes it more difficult for would-be intruders to gain access to your account, even if they manage to get hold of your password.

Multi-factor authentication works by requiring not only your password for login, but also a second piece of information such as a one-time code - often generated on-the-spot and sent by SMS to the user’s cell phone - or the answer to a pre-set security question. Insisting on two phases to the sign-in process allows another opportunity to stop potential fraudsters in their tracks. The changes being implemented by Venmo also reflect the growing awareness on the part of technology companies for the need to get serious about security and protect the integrity of their systems and their users’ data.

You can put multi-factor authentication to use in your IT systems to keep your business protected. Get in touch with us and we’ll show you how.

Published with permission from TechAdvisory.org. Source.

Topic Security
March 16th, 2015

SocialMedia_Mar16_BRemember years ago when you first saw a number sign followed by an unspaced phrase popping up online? Who would have thought that hashtags would turn out to be one of the most useful tools on social media platforms today. In fact, different social media sites utilize hashtags in different ways. Take a look at how you can make the most of hashtags for your business on different social media platforms.

Twitter

Twitter hashtags don’t support special characters like +, !, $, %, -, ^, &, * but do support letters, numbers and underscores. There are no hashtag limits as long as you keep your message within the usual 140 characters.

The best way to use hashtags in Twitter is through hosting and participating in Twitter chats. You don’t need to be in an event to network with people through the official hashtag; event organizers usually market the official hashtag very well. In other words, you’ll get additional exposure if you use it.

Useful Twitter hashtag tools include:

Hashtagify which tracks trending hashtags and shows related hashtags for any base terms you provide. TwChat lets you discover, participate in and host Twitter chats. This is best used for monitoring and archiving any hashtag streams.

Instagram

Just like Twitter, Instagram hashtags don’t support special characters like +, !, $, %, -, ^, &, *, but do support letters, numbers and underscores. You can add up to 30 hashtags to a single photo or tag your photo after publishing it by listing the hashtags in the comments.

After you tag your post with a hashtag, you’ll be able to tap on the hashtag to see a page that shows all photos and videos people have uploaded with the same hashtag. Instagram hashtags can dramatically increase your following, especially if you use hot and trending hashtags which are easily found here.

The best use of hashtags on Instagram is to participate in hashtag games like #tbt (Throwback Thursday) and #MondayBlues. Both can increase your following and interactions since people click on these specific hashtags to see photos of other participants. Additionally, location-based hashtags also work very well on Instagram, whether abbreviated or in full, for example #LA and #LosAngeles.

Facebook

Facebook hashtags are similar to other social platforms; they support the standard set of characters including numbers, letters and underscore but don’t support special characters.

However, searching by hashtag on Facebook is a little unlike the rest, in that when you search for a hashtag you often end up on a Facebook page instead of a hashtag search result page. But there’s an easier way to generate hashtag search results - simply add the hashtag text after facebook.com/hashtag/, for example facebook.com/hashtag/cats.

You can also bring up hashtag search results by clicking on any hashtag in your Facebook stream. Do keep in mind that Facebook’s ranking algorithm is complex and seems to classify hashtags according to how closely you are related to the person posting the update, as well as how often the two of you interact.

The growing use of hashtags has changed how we use different social media platforms for the better. Still, it’s important to understand how these different platforms make use of hashtags in order to optimize them to your business’s advantage. Looking to learn more about how social media can help your business? Contact us today!

Published with permission from TechAdvisory.org. Source.

Topic Social Media
March 13th, 2015

Facebook_Mar13_BBusinesses have used Facebook to reach their potential customers for many years, and it works well. Whether your goal is to build the reputation of your brand, boost sales, or find new customers, Facebook allows you to do all this with ease. But recently Facebook has decreased the amount of organic reach for pages. While you can pay advertising fees to make your posts visible to a larger audience, you can save on costs by improving the quality of your posts to engage your fans.

In recent months, Facebook has again changed its news feed and pages algorithm, which has resulted in decreased visibility for many companies’ posts. The good news is that you can re-engage with your fans by applying these simple tips to your Facebook posts.

Plan your calendar

You’ll want to devise a weekly or monthly post schedule containing ideas of things to write about. A content calendar is an easy way to make sure you post regularly, and will ensure that your posts are well-planned and interesting. Without a calendar, you’ll find it hard to write when you need to - and no content means no visitors!

Offer value

Facebook is a great way to advertise updates about your company, but don’t get carried away. People don’t want to read long and boring reports about your business’s performance. You need to create value by posting content that revolves around your business, such as product tips, sales events, demonstration videos and photos, while still being relevant and interesting to Facebook users. Be as creative as you wish, but the key is to write posts that give real value to your readers. This builds your credibility and reputation, and there’s a good chance you’ll get repeat visitors to your business page, as well as have readers share your posts to their own profiles.

Keep it short

Nowadays, businesses strive to get their content visible on Facebook’s news feed - and it can get very crowded. Most people tend to scan their news feed quickly and skip the lengthy posts. Facebook itself says that posts of between 100 and 250 characters get more engagement, and shorter and succinct posts are better received. So it’s important to keep your posts short and to the point.

Schedule posts

Facebook has a ‘schedule post’ function, which you can use to your advantage. If you’re feeling extra productive, and have created posts for an entire week, you can schedule them to post automatically at specified times. Scheduling posts help you maintain a consistent presence for your readers.

Want to learn how your business can benefit from a Facebook business page? Get in touch with us today and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Facebook
March 13th, 2015

InternetSocialNetworkingandReputationManagement_Mar13_BStill trying to crack the code to social media superstardom for your business? If you’re struggling to find strategies that work, then prepare to take notes. There are some integral tactics and principles that have the power to turn your social media efforts around. We’ve got the lowdown on how to grow your social media fan base and get your business the attention it needs and deserves.

Why social media is a must for marketing your small and medium business Social media is at the forefront of the “soft sell” revolution. In fact, social media advertising can sometimes be such a soft sell that, when you’re on the receiving end, you may not even know you’re being sold anything in the first place. For example, you may have a friend who posts fun articles from their blog or pictures of their artwork (that they actually make a profit from) on Facebook. You may enjoy their content so much that you decide to share it and pass it along to friends and family. Know what you just did? You just became a marketer for their business. That simple share may just have garnered them a new customer and more profits.

This is why it’s an absolute must to carve out your piece of the pie in social media. You’ll grow your fanbase, and potentially create a following of loyal supporters who are happy to market your business - some of whom won’t even be aware they’re doing it. Here are a couple of tips on how to grow your social media audience.

Publish content

Every piece of content you publish is an advertisement for your business, regardless of whether you’re directly selling a product or sharing fun information. Not only that, but if you publish valuable content often, your readers will know you’re a reliable go-to source for information on your topic. That leads to a good reputation, people spreading the word about you and, consequently, referrals. You’ll grow your fanbase and online presence simultaneously.

Be human, be genuine

Trust is key. To become a player in social media, your audience needs to trust you. And if you want long term success in social media, that trust needs to be genuine. People can smell a faker, even over the Internet.

So be human and genuine with your customer interaction and published content on social media. If you do, you’ll develop a fan base that truly loves you and will be spread the word about your business without being prompted.

Think about it, how many times have you recommended a business that you love to one of your friends or family? When you did this, you didn’t believe you were marketing someone’s brand, but helping your friend or family member out. You wouldn’t have done this if you didn’t trust this business or believe their product or solution to be genuine.

Give back

To take the point above a step further, why not do a community service project in your local city or town? This gives you an opportunity to document the experience on social media. As mentioned above, this content is free advertising. And if you do something that is unique and genuinely helps your community, people are likely going to share it - growing your fan base in the process. In the end not only do you win, but also your fans and community.

Want more social media tips to help you garner an outstanding online reputation? Get in touch and see how we can assist.

Published with permission from TechAdvisory.org. Source.