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New Apple ad aims to draw in more iPad buyers

New Apple ad aims to draw in more iPad buyers

According to Apple, its iPad sales are on the decline, down to 12.6 million units from 16.4 million a year earlier. The tech giant has responded by unveiling a new advertising campaign that’s built around the tagline “everything changes with iPad”. The new ad highlights the many ways that each of us can use the tablet to assist in our daily life activities.

Why businesses need online reputation

Why businesses need online reputation

How often do you use your favorite search engine to check on a company’s products, services, and feedback before dealing with them? That’s exactly what most people do these days – they research a company and see what others have to say. The same thing applies to your business.

4 nifty new Microsoft Office 2016 features

4 nifty new Microsoft Office 2016 features

With Google Apps and Office 365 revolutionizing the way people work, you may feel that Microsoft Office is quickly becoming a dated product that will soon be packed away to the back of the closet. But with the 2016 version set to launch in autumn of this year, Microsoft is looking to change your mind.

Twitter videos keep growing on mobile

Twitter videos keep growing on mobile

Even if you think your company is on top of its social media marketing efforts, chances are there is yet more that you could be doing. In particular, the mobile arena continues to grow and develop seemingly without slowing down – and if you’re not harnessing the potential that this segment represents, it’s about time you started to.

5 cloud security measures you need to take

5 cloud security measures you need to take

If you’re considering transitioning your business to the cloud, have you considered the security of the platform? While providers would like us to believe that the friendly fluffy cloud image used to market the service means it is automatically secure, the truth is that the reality is far different.

Facebook is about to bring ads to Messenger

Facebook is about to bring ads to Messenger

Say goodbye to your advertising-free Facebook Messenger conversations – the social networking giant has announced its plans to bring promotional messages into the fold. The private messaging feature of Facebook became one of the site’s newest features when it was recently branched off of the main platform.

Measure your social media ROI to win business

Measure your social media ROI to win business

For many businesses, social media marketing is unchartered territory. It’s too easy to think that simply by creating a business page on Facebook or opening a Twitter account, you are giving yourself access to whole new markets. If only it was so easy! To gain business from social media, you need to know which of your marketing tactics are working for you and which aren’t. That’s why we’ve gathered some practical ideas that allow you to track your marketing progress and ROI.

Why it’s difficult to track social media ROI

The reason many business owners find it difficult to track social media ROI is because they don’t understand the purpose of the platforms from the perspective of traditional marketing.

4 essential components of a BCP

4 essential components of a BCP

Disasters can strike and ruin businesses at the most unexpected times, but observant companies will prepare for the worst – they will have a business continuity plan (BCP) at the ready. Not only can they survive a disaster, they also gain an increased competitive advantage over competitors due to quick responsiveness and recovery.

Your Mac just got a brand new Photos app

Your Mac just got a brand new Photos app

Photography has become big – and mainstream. Whether on our smartphones or increasingly affordable cameras capable of professional quality snaps, we are taking more pictures than ever. And they all have to go somewhere. Apple users have long been waiting for an upgrade to the Mac’s dated iPhoto app, and now that day has arrived.

Securing your company’s data

Securing your company’s data

There have been many security breaches to big-name companies over the past few years – eBay, Adobe, Home Depot, and Sony Pictures to name a few. While large enterprises are primary targets for hackers, small and medium-sized businesses are also vulnerable, and therefore need to arm themselves against data security threats.