What would it be worth if prospects and customers truly saw your company as unique? In her book, “Different: Escaping the Competitive Herd,” Harvard Business School marketing professor Youngme Moon argues that “the ability to compete is dependent upon the ability to differentiate from competitors.” However, she goes on to say that “the number of […]

You Have To Be SOLD Before You Can SELL. If you’re not excited and deeply passionate about what you sell, figure out how to get excited — or find another job. Talk to someone who is passionate about a hobby, and they’ll “sell” you on why it’s so exciting. They don’t need a script or […]

The Statistics Are Alarming A record-setting 10.1 million jobs opened in the U.S. 11.5 million workers quit just in the second quarter of 2021. 41% of the global workforce would consider leaving their current employer within the next year. 54% of Gen Z are considering quitting. The “Great Resignation” is a mass, voluntary exodus from […]

Emmitt Smith is best known as the NFL’s all-time leading rusher, a Pro Football Hall of Famer, and a “Dancing with the Stars” champion. But he’s also a respected entrepreneur, sought-after speaker, bestselling author, and one of the most valuable personal brands in the sports-entertainment field. As chairman of E. Smith Legacy Holdings, a successful […]

One of the key characteristics of the top customer experience brands in the world is that they are “Zero Risk” to do business with. A Zero Risk business isn’t one that never makes mistakes; every excellent customer service company drops the ball from time to time. The secret to what makes these top brands Zero […]

In 2004, Ramadi, Iraq, became the center of control for the Middle Eastern terrorist group al-Qaeda. Two-year battles ensued over the city of 500,000 people, during which the rule of law was nonexistent, bloodshed was constant, and devastation was unrelenting. US forces posted battle stations within the city and managed to keep al-Qaeda at bay […]

My philosophy about marketing is, and always has been, that if I spend a dollar on marketing today, I should be able to directly point to a sale and tangible ROI from that investment as quickly and efficiently as possible. In my world, we don’t count hashtags, likes, friends, and followers as “success.” Only dollars […]

There’s no doubt that as one of ABC’s Shark Tank investors, Daymond John knows what it takes to start a company from nothing and grow it into a massive success. Born in Brooklyn and raised in Queens by a single mom who worked three jobs to put food on the table, no one can say […]

With the rise in cyberthreats, small- and medium-sized businesses must prioritize their cybersecurity measures more than ever. Fortunately, managed IT services providers (MSPs) can provide SMBs with enterprise-grade security solutions and services that can help them protect their data and networks. Here are some of the ways MSPs can help to safeguard your business. Enhanced […]

Are you aware of the potential risks of leaving your Android device’s location settings on? While location services offer convenience and personalized experiences, they also raise concerns about privacy, security, and battery life. Let’s explore why you should consider turning off your Android device’s location settings and the benefits it can bring. Safeguards your privacy […]