Businesses have used Facebook to reach their potential customers for many years, and it works well. Whether your goal is to build the reputation of your brand, boost sales, or find new customers, Facebook allows you to do all this with ease. But recently Facebook has decreased the amount of organic reach for pages. While you can pay advertising fees to make your posts visible to a larger audience, you can save on costs by improving the quality of your posts to engage your fans.
In recent months, Facebook has again changed its news feed and pages algorithm, which has resulted in decreased visibility for many companies’ posts. The good news is that you can re-engage with your fans by applying these simple tips to your Facebook posts.
Plan your calendarYou’ll want to devise a weekly or monthly post schedule containing ideas of things to write about. A content calendar is an easy way to make sure you post regularly, and will ensure that your posts are well-planned and interesting. Without a calendar, you’ll find it hard to write when you need to - and no content means no visitors!
Offer valueFacebook is a great way to advertise updates about your company, but don’t get carried away. People don’t want to read long and boring reports about your business’s performance. You need to create value by posting content that revolves around your business, such as product tips, sales events, demonstration videos and photos, while still being relevant and interesting to Facebook users. Be as creative as you wish, but the key is to write posts that give real value to your readers. This builds your credibility and reputation, and there’s a good chance you’ll get repeat visitors to your business page, as well as have readers share your posts to their own profiles.
Keep it shortNowadays, businesses strive to get their content visible on Facebook’s news feed - and it can get very crowded. Most people tend to scan their news feed quickly and skip the lengthy posts. Facebook itself says that posts of between 100 and 250 characters get more engagement, and shorter and succinct posts are better received. So it’s important to keep your posts short and to the point.
Schedule postsFacebook has a ‘schedule post’ function, which you can use to your advantage. If you’re feeling extra productive, and have created posts for an entire week, you can schedule them to post automatically at specified times. Scheduling posts help you maintain a consistent presence for your readers.
Want to learn how your business can benefit from a Facebook business page? Get in touch with us today and see how we can help.